• Mascara Serum
  • Mascara Serum
  • Mascara Serum

Mascara Serum

4.3
Rated 4.3 out of 5 stars
232 Reviews
$59.99 NZD
$59.99 NZD
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Tubes:

Our newly updated Mascara Serum is where beauty meets treatment. Now in a generous 10ml size (up from 6ml) and featuring a gentler, warm-water removal formula, it’s designed for both performance and care.


Infused with Hyaluronic Acid, Pumpkin Seed Extract, and a Double Peptide Complex, this nourishing formula helps support lash strength, length, and density with every wear.

The custom-designed wand delivers smooth, even coverage — lifting, separating, and defining lashes without clumping or flaking.

Available in rich Black, this multitasking mascara enhances your lashes instantly while helping them thrive over time.

  1. For best results, apply once daily using the provided applicator.
  2. Gently wipe off any excess product from the wand before use.
  3. Starting at the root of your upper lashes, roll the wand upward to coat each lash evenly.
  4. Avoid clumping by ensuring lashes remain separated during application.

You're all set—enjoy your flawless lashes all day long!

Size: Approx 10 ml
Usage: 3 months supply if applied once daily


Water, Styrene/Acrylic (Ester)/Ammonium Methacrylate Copolymer, Butylene Glycol, Sodium Lauryl Ether Sulfate, Phenoxyethanol, Caprylyl Glycol, Tetrasodium EDTA, Potassium Sorbate, CI 77499, PEG-200 Glyceryl Stearate, Glyceryl Stearate, Behenyl Alcohol, Disodium Cocamido PEG-15 Disulfate, Glyceryl Stearate Citrate, Polyurethane-35, Propylene Glycol, Polybutene, Ricinus Communis (Castor) Seed Oil, Glyceryl Distearate, Tribehenin, Glyceryl Behenate, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethiconol, Divinyl Dimethicone/Dimethicone Copolymer, C12-13 Alkyl Ether-23, C12-13 Alkyl Ether-3, Camellia Oleifera Seed Oil, Tocopherol (Vitamin E), PEG-100 Stearate, Argania Spinosa Kernel Oil, Xanthan Gum, Ammonium Polyacryloyldimethyl Taurate, Tert-Butanol, Glycerin, Madecassoside, Tocopheryl Acetate, Palmitoyl Tripeptide-1, Palmitoyl Tripeptide-5, Acetyl Hexapeptide-8, Disodium EDTA, Pentaerythrityl Tetra-Di-T-Butyl Hydroxy

We’ll ship your order within 5 business days so you can start your lash journey as soon as possible. 💕

Because everyone’s lashes grow at their own pace, we encourage giving the serum the full 60 days to work its magic. If you don’t see results after that time, no worries—we’ve got you covered with a full refund.

You have 60 days from the date you receive your order to request a refund or replacement. We’ll just ask you to send back the unused portion of your serum. Once we receive it, we’ll process your refund right away.

We want you to feel confident trying Lash Fridays, knowing your purchase is always risk-free. ✨

We do not offer any refunds or exchanges for "change of mind". Please be aware of this before ordering from us.  

4.3
Rated 4.3 out of 5 stars
Based on 232 reviews
Total 5 star reviews: 161 Total 4 star reviews: 17 Total 3 star reviews: 29 Total 2 star reviews: 11 Total 1 star reviews: 14
77%would recommend this product
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232 reviews
  • Hannah
    Verified Buyer
    I do not recommend this product
    How old are you? 25-34
    How sensitive is your skin to cosmetics Never sensitive
    Rated 1 out of 5 stars
    2 weeks ago
    What happened?

    This was an amazing product and now its changed? Short stumpy fat wand thats all clumpy now? Used to glide on and look amazing, now it looks like some cheap dollar store product? Nobody in their right mind should pay this much for this product anymore. I suppose its cheaper for you to make now with the changes? Well good for you because im out.

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  • Lana
    Verified Buyer
    I do not recommend this product
    How old are you? 35-44
    How sensitive is your skin to cosmetics Sometimes sensitive
    Rated 1 out of 5 stars
    2 weeks ago
    Awful! Smudges immediately

    I think the formula has changed? I used to love this mascara but the new formula just smudges immediately. Terrible

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  • Carley V.
    Verified Buyer
    How old are you? 45-54
    Rated 3 out of 5 stars
    1 month ago
    Changed?

    I have used this mascara for a long time and loved it. I put in an order for three mascaras and I regret it. The tube has changed? The mascara now seems a lot clumpier on the brush and is no longer slick on my lashes, it appears more fibrey than normal? Two out of 3 tubes opened and both the same?

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  • Ashlee
    Verified Buyer
    I do not recommend this product
    How old are you? 25-34
    How sensitive is your skin to cosmetics Never sensitive
    Rated 1 out of 5 stars
    1 month ago
    Worst mascara ever

    This is possibly the worst mascara I have ever used. It’s clumpy and after every application my eyes are left sore with the feeling that there is something in my eye (not just one eye, both eyes). And no, this is not because of the way I apply my mascara, I wear mascara everyday and have done for over 20 years, no mascara compares to how rubbish this product is. Do not purchase if you don’t want to be left with sore eyes and disappointed!

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  • Deborah S.
    Verified Buyer
    How old are you? 45-54
    How sensitive is your skin to cosmetics Sometimes sensitive
    Rated 3 out of 5 stars
    2 months ago
    Mascara serum

    There are too many fibres in the product. Even though it looks good on and is an intense black. I have to brush through the lashes to remove some of the fibres.

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